6月4日,第13屆世界乳業(yè)創(chuàng)新大獎(jiǎng)入圍名單悄然公布!由知名行業(yè)媒體Foodbev每年舉辦的食品、乳品、飲料創(chuàng)新大獎(jiǎng)已然成為全球食品界創(chuàng)新的風(fēng)向標(biāo)。中國(guó)乳業(yè)軍團(tuán)近年來(lái)快速崛起,已經(jīng)深刻改變了全球乳業(yè)格局,讓中國(guó)名片更多地在國(guó)際舞臺(tái)上熠熠閃光。
誠(chéng)如FoodBev媒體營(yíng)銷經(jīng)理Matt Ferris所述,“盡管過(guò)去一年對(duì)于乳制品行業(yè)而言充滿挑戰(zhàn),但我們?cè)诒緦脛?chuàng)新大獎(jiǎng)的參賽作品中看到了廣泛的、多樣的、更令人欣喜的創(chuàng)新。不論是傳統(tǒng)品牌還是新生力量都在不斷思考與開(kāi)發(fā)創(chuàng)造性的解決方案,從農(nóng)業(yè)數(shù)據(jù)化到推進(jìn)可持續(xù)生產(chǎn)實(shí)踐,再到新口味、新概念和新型生產(chǎn)加工技術(shù),乳業(yè)創(chuàng)新正在為消費(fèi)者提供更豐富的選擇和更實(shí)用的健康方案。”
閱讀看點(diǎn)
(1)場(chǎng)景化能否成為創(chuàng)新標(biāo)桿?去年10月上市的美國(guó)冰淇淋新品Nightfood Ice Cream,獨(dú)樹一幟地定位于夜間消費(fèi)場(chǎng)景,產(chǎn)品低脂低熱量,并加入有助于睡眠的氨基酸與礦物質(zhì),深受熬夜者和吃貨們的喜愛(ài)。年初,在Kantar TNS舉辦的消費(fèi)者評(píng)選創(chuàng)新產(chǎn)品活動(dòng)中,榮獲年度最佳冰淇淋大獎(jiǎng)。此次征戰(zhàn)乳品創(chuàng)新大獎(jiǎng),一舉入圍最佳冰淇淋、最佳乳基甜點(diǎn)和最佳新品牌三項(xiàng)提名。不管Nightfood是否能最終脫穎而出,它都已經(jīng)為行業(yè)注入了新的思維與活力。
(2)中國(guó)力量不容小覷。由伊利、飛鶴、君樂(lè)寶和宜品組成的中國(guó)方陣拿下其中的11個(gè)入圍名額。在兒童乳制品、嬰幼兒配方乳制品和機(jī)械設(shè)備、加工工藝等4個(gè)領(lǐng)域內(nèi)均占據(jù)半數(shù)以上的優(yōu)勢(shì)地位,向最終大獎(jiǎng)發(fā)起集團(tuán)式?jīng)_擊。君樂(lè)寶表現(xiàn)尤其搶眼,在最佳兒童乳制品、功能性乳制品和加工創(chuàng)新3個(gè)獎(jiǎng)項(xiàng)中入圍4項(xiàng)產(chǎn)品。期待中國(guó)軍團(tuán)的號(hào)角再次奏響世界!
(3)誕生于1886年的澳大利亞百年乳企Brownes Dairy此次攜多款新品入圍,包括混合植物基的高脂肪酸奶、傳統(tǒng)工藝奶酪、pouch袋裝酸奶,以及像醬料一樣可直接擠壓的瓶裝酸奶,分別入圍酸奶、奶酪、兒童乳、包裝設(shè)計(jì)與營(yíng)銷5個(gè)獎(jiǎng)項(xiàng),有望代表澳洲沖擊桂冠。
最終獲獎(jiǎng)名單將于6月26日在葡萄牙里斯本舉行的全球乳業(yè)大會(huì)上公布,F(xiàn)oodaily每日食品網(wǎng)(ID:foodaily)將跟蹤報(bào)道最新進(jìn)展與獲獎(jiǎng)產(chǎn)品解讀。
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最佳酸奶
Brownes Dairy – Coconut Natural Yoghurt
Danone Argentina S.A. – La Serenisima Original
Danone North America – Two Good™ Greek Lowfat Yogurt
Icelandic Provisions – Krímí Skyr
Meiji – Simple Plain Yogurt
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最佳乳飲料
Biotiful Dairy– Cacao Kefir
Darigold – FIT
Hartshorn Distillery – Sheep Whey Vodka
Lewis Road Creamery – Chocolate Milk
Oakhurst – Wild Blueberry Milk
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最佳植物基乳制品
Ardagh – Minor Figures Oatmilk Latte Nitro
Happy Cheeze GmbH – Happy White: The Camembert Alternative
Qwrkee Foods – Plant-Based Pea Milk
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最佳乳品零食
Biotiful Dairy – Kefir Quark Black Cherry Compote
Sargento Foods – Sunrise Balanced Breaks
Siggi’s – Simple Sides
Yaar Bar – Cloudberry Yaar Bar
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最佳功能性乳制品
Dairy Farmers of America – Live Real Farms Whole Milk Smoothies
Meiji – Probio Yogurt PA-3
Grandvewe Cheeses – Fresh Curd with Probiotics
Junlebao Dairy– LePlatinum K2 Growing-up Milk Formula
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最佳冰淇淋/冷凍酸奶
Meiji – Essel Sweets Ice Cream Dessert
Nightfood – Nightfood Ice Cream
Steve’s Ice Cream – Steve’s Ice Cream
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最佳奶酪
Meiji – Tokachi Smart Cheese with Dashi
The Creamery – Signature Cheese Curds
Brownes Dairy – Vintage Cheese
Grandvewe Cheeses – Gin Herbalist
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最佳嬰幼兒配方乳制品
Feihe Dairy Co– AstroBaby
Heilongjiang Yeeper Dairy– Huifu Growing-up Formula Milk Powder
Löwenzahn Organics – Infant Formula
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最佳兒童乳制品
Inner Mongolia Yili – Cute Star Natural DHA Pure Milk
Junlebao Dairy– LePlatinum K2 Growing-up Milk Formula
Brownes Dairy – The Wiggles Yoghurt Pouches
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最佳乳基甜點(diǎn)
ALDI – Specially Selected Italian Ice Cream Cups
Nightfood – Nightfood Ice Cream
Nanyang Polytechnic – Mixed Berry Pudding Yogurt Drink
National Dairy Development Board India – Dahi-Based Fusion
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最佳黃油/乳基涂抹醬
Agropur – Natrel Whipped Cottage Cheese Dip
Darlings Pickle Dips – Cream Cheese Spreads
Lewis Road Creamery Grass-Fed Traditionally Churned Butter (Lightly Salted)
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最佳乳蛋白產(chǎn)品
Bam Life – Bam Organic
Belle Chevre – New High-Protein Cream Cheese
Friesland Campina Ingredients – Nutri Whey Isolate Clear
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最佳包裝設(shè)計(jì)
Brownes Dairy – Top Down Yoghurt
Elopak – Aseptic Pure-Pak Sense Carton with Natural Brown Board
Happycentro + GROM – Brand ID Review & Packaging Design System
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最佳低過(guò)敏性/牛乳替代產(chǎn)品
ALDI – Friendly Farms Almond Milk Coffee Creamers
ALDI – Friendly Farms Almond Nog
Heilongjiang Yeeper Dairy Group– Bekari Growing-up Formula Sheep Milk Powder
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最佳新品牌
Dairy Farmers of America – Craig’s Creamery
Nightfood – Nightfood Ice Cream
Yaar Bars – Yaar Bars
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最佳品牌延伸或品牌重構(gòu)
ALDI -Specially Selected Gourmet Cream Cheese Rolls
Icelandic Provisions – Krímí Skyr
Inner Mongolia Yili– Satine Jersey Pure Milk
Oakhurst – Whole Coffee
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最佳乳品配料
Arla Foods Ingredients – Infant Formula Ingredient Lacprodan and MFGM-10
Chr. Hansen – Sweety Y-1 Culture
Friesland Campina Ingredients – Nutri Whey Isolate Clear
Sensient Technologies – Non-Dairy Protein Masking
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最佳乳品店創(chuàng)新
Danone Argentina S.A. – La Serenisima Original
Yoghurt Barn – Yoghurt Parlour
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最佳機(jī)械/設(shè)備創(chuàng)新
Cheese Grotto – the wine cellar for cheese
Feihe Dairy Co– AstroBaby Precise Batching System
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最佳生產(chǎn)/工藝創(chuàng)新
Dairy Farmers of America – GoPro Camera Installation at Scale
Feihe Dairy Co– Instant Dissolve AstroBaby Formula
Junlebao Dairy– Banner Zhiqin Toddler Formula “Zero-distance” Integrated Technology
Junlebao Dairy– VITARESH INF009S Technology
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最佳營(yíng)銷活動(dòng)
Brownes Dairy – The Gift of Giving Christmas Campaign
Dairy Farmers of America – Mud Season Milk
Les Producteurs de lait du Québec – Solide Liquide 2018
Yili Group– Leading the Future of Chinese Dairy Industry Marketing Campaign
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最佳可持續(xù)發(fā)展/企業(yè)社會(huì)責(zé)任
Valio – 100% Plant-based Cartons
Kerry – Project Leche (WFP)
Graham Packaging Europe – Adjacent Black Bottle
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